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Nexxus Names Sofia Richie Grainge Brand Ambassador of New Styling Line

The collection prioritizes hair health by safeguarding strands from styling-related damage.

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By: Lianna Albrizio

Associate Editor

Model and entrepreneur Sofia Richie Grainge has been tapped Nexxus’ new brand ambassador of its new styling line. Nexxus Slick Stick Strong Hold Hair Wax.   The styling and finishing collection features a proprietary Styleprotect Technology that prioritizes hair health by safeguarding strands from style-related damage, per marketers. Inspired by the sought-after hair trends taking over TikTok, the 11-piece line brings “expert-level” styling into the home.   The new co...

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